Veg Power - Eat Them to Defeat Them 2022

Veg Power - Eat Them to Defeat Them

We are once again taking part in the Veg Power – Eat Them to Defeat Them campaign which starts in Feb 2022. Public Health at Leicestershire County Council have paid for some schools to take part, and Veg Power have kindly matched that support so we are excited to offer a free place in the Veg Power Eat Them to Defeat Them campaign for every Primary and SEN school in Leicestershire.

The campaign returns on 28th February 2022 running for 5 weeks until 1st April.
It will be led by a 3m TV campaign from ITV Channel 4 and Sky Media featuring the multi award winning Eat Them to Defeat Them adverts and our largest ever schools' programme going out to 1 million kids in primary schools across the UK.
Each participating school will receive an Eat Them to Defeat Them Power Pack. These will include:

  • Take home reward chart and sticker packs for every child
  • Sticker for each weekly veg to reward children who give them a try (all our stickers are plastic free)
  • Posters for each themed week
  • Bunting for each themed week
  • A guidebook full of ideas & inspiration with links to online resources
  • Downloadable assembly, lesson plans, and inspiration pack
To provide schools with information about the programme we have produced a short video:

Sign Up Now!

  • All participants in 2021 will automatically receive an email that will allow them to re-register with one click. The school has the option to edit information as needed.
  • New schools can REGISTER in a few minutes.

We look forward to an exciting campaign in early 2022 helping kids to eat more veg!

Part of Leicestershire County Council's Public Health Directorate

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